20.
LÜCY:

“EYE(S)”

A visual complement to the song’s aesthetic, Taiwanese singer LÜCY’s vocals serve as the backdrop to two lovers who seemingly drift apart. The vintage overlay contributes to the nostalgic feeling of lost love.

Best Moment:
The top-down shot of the car driving away

Listen: LÜCY, “EYE(S)”

19.
Six Sev (ft. Navy Blue):

“Give Thanks (For Life)”

A simple yet beautiful video, Six Sev takes you to his neighborhood of beautiful Leimert Park. He visually echoes the song’s statement of giving thanks, while Navy Blue’s presence is always more than welcomed.

Best Moment:
Six Sev & Navy Blue shot in Harun Coffee

Listen: Six Sev (ft. Navy Blue), “Give Thanks (For Life)”

18.
Quelle Chris:

“Alive Ain’t Always Living”

Slowly strolling along a backlit alley, Quelle Chris maintains the peace as he smokes his blunt and dances his way through serendipitous moments. The video emphasizes humanistic moments in a very sincere manner.

Best Moment:
Quelle Chris taking a picture with random people

Listen: Quelle Chris, “Alive Ain’t Always Living”

17.
Future (ft. Drake & Tems):

“WAIT 4 U”

A toxic love tale that practically rivals Game of Thrones, Future & Drake trade in gold chains for chain armor as they transport into medieval times. Everything about this video is bombastic in a way that suits both artists extremely well.

Best Moment:
Drake’s dual in the forest

Listen: Future (ft. Drake & Tems), “WAIT 4 U”

16.
JID:

“Bruddanem / Crack Sandwich”

Emphasizing brotherhood between friends and family, the decision to release a central video including both songs is genius. JID gives a cinematic glimpse into his defintion of kinship while recounting a real family feud.

Best Moment:
The emphatic family brawl scene

Listen: JID, “Bruddanem / Crack Sandwich”

15.
A$AP Rocky:

“Shittin’ Me”

A$AP Rocky’s video catalogue showcases the New York rapper at his creative best. “Shittin’ Me” playfully nods to his infamous mosh pit meme while including a funny yet all to real jab at the music industry for profiting off dead artists.

Best Moment:
Rocky’s re-enactment of the mosh pit meme

Listen: A$AP Rocky, “Shittin’ Me”

14.
Kendrick Lamar:

“The Heart Part 5”

A long awaited return to the main stage, “The Heart Part 5” was the appetizer to his new album that was arguably just as powerful as the main course. Switching faces of pivotal Black men, Kendrick forces the viewer to rethink perspective.

Best Moment:
Nipsey Hussle tribute

Listen: Kendrick Lamar, “The Heart Part 5”

13.
Pharrell Williams:

“Cash In Cash Out”

An incredible spectacle of stop motion animation, Pharrell Williams and friends are brought to life in a wild, bouncy visual that perfectly matches the production. The craftsmanship is unparalleled.

Best Moment:
The entire video’s aesthetic

Listen: Pharrell Williams, “Cash In Cash Out”

12.
Jack Harlow (ft. Drake):

“Churchill Downs”

Drake, Druski, his Mom, and the Kentucky Derby. What else is needed? Jack Harlow brought his entire starter pack to the video set and it does not disappoint by a mile.

Best Moment:
Jack Harlow & Drake watching the Derby in their private suite

Listen: Jack Harlow (ft. Drake), “Churchill Downs”

11.
Lil Durk (ft. Gunna):

“What Happened to Virgil”

Directed by the legend Cole Bennett, “What Happened to Virgil” is the perfect tribute to the icon that was lost all too soon. Durk and Gunna rap their verses in front of recreated sets and pieces that the late Virgil Abloh designed. Rest in peace.

Best Moment:
The Louis Dreamhouse from the Louis Vuitton AW22 show

Listen: Lil Durk (ft. Gunna), “What Happened to Virgil”

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