20.
Juice WRLD & Cordae:

“Doomsday”

A posthumous collaboration between Juice WRLD & Cordae, it was beautiful to see early clips of the artists in the studio recording the song. The Cole Bennett directed video is goofy in the best way, reminiscing on earlier Eminem style visuals.

Best Moment:
Studio clip Juice WRLD explaining his original vision for the video

Listen: Juice WRLD & Cordae, “Doomsday”

19.
NewJeans:

“Cool With You”

A music video with a budget larger than most short films, “Cool With You” is wildly entertaining. Actress HoYeon Jung seemingly guest stars as a deity of love, conducting her normal work until she gets struck by her own medicine.

Best Moment:
HoYeon Jung deciding to leave her role and become human for the sake of love

Listen: NewJeans, “Cool With You”

18.
MIKE:

“What U Say U Are”

One of rapper MIKE’s most creative music videos, “What U Say U Are” brings the album’s conceptual vision to life. It’s part horror thriller, part comedy, but at its core deeply authentic in its origin.

Best Moment:
Any camera shots including the ornate mask

Listen: MIKE, “What U Say U Are”

17.
Killer Mike (ft. Eryn Allen Kane):

“MOTHERLESS”

A gut wrenching video for a deeply emotional song, “MOTHERLESS” details Killer Mike’s life without his Mother and Grandmother. The camera shots are as powerful as the song itself and bring life to the song that has a motif of death.

Best Moment:
Killer Mike’s heartbreaking acapella verse in the studio

Listen: Killer Mike (ft. Eryn Allen Kane), “MOTHERLESS”

16.
Armand Hammer (ft. Pink Siifu):

“Trauma Mic”

A music video that matches the song’s tone to a tee, “Trauma Mic” is loud, abrasive and industrial. The duo starts off wreaking havoc with a bulldozer before moving inside for more chaos. It’s a wonderful chaos, much like their new album.

Best Moment:
Driving the bulldozer through the recycling center

Listen: Armand Hammer (ft. Pink Siifu), “Trauma Mic”

15.
SZA:

“Snooze”

An artful visual with several celebrity cameos, SZA’s “Snooze” takes place in many different settings. Throughout the video, she’s seen on a tractor with Justin Bieber, driving an ATV with Young Mazino, and eventually giving a robot a lap dance. *chef’s kiss

Best Moment:
SZA & Justin Bieber on the tractor

Listen: SZA, “Snooze”

14.
Harry Styles:

“Satellite”

The music video for Harry Styles’ “Satellite” is a wistful story of unrequited love worthy of a Pixar film. A robot vacuum sees a video of a Mars Rover backstage at a Styles concert and begins to search high and low before powering down.

Best Moment:
The robot roaming the earth in search of love

Listen: Harry Styles, “Satellite”

13.
Little Simz:

“Gorilla”

Directed by the world famous Dave Meyers, “Gorilla” is a barrage of visually engaging shots that highlight Little Simz’s overwhelming confidence. Each frame is thoroughly calculated, just as each of her bars is.

Best Moment:
Simz with a crowd of headless supporters in a field

Listen: Little Simz, “Gorilla”

12.
Navy Blue:

“The Medium / Pillars”

A touching ode to his late Grandfather, Navy Blue revisits his childhood home and pays visit to his Grandmother as well. Matching the track’s hopeful melancholy, it’s endearing to see how grateful the artist is for his family.

Best Moment:
Camera shots of Navy & his Grandmother

Listen: Navy Blue, “The Medium / Pillars”

11.
A$AP Rocky:

“RIOT (Rowdy Pipe’n)”

Every A$AP Rocky & AWGE video seems to be an unrelated sequel from the previous, as the visual brand is so strong yet incredibly unique. In this episode, Rocky throws a parade with tank, plenty white Ts, and anthropomorphic chains.

Best Moment:
The jumping kilt shots that could rival the Jordan logo

Listen: A$AP Rocky, “RIOT (Rowdy Pipe’n)”

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